You've just been promoted. By AI.
There wasn't an interview, there's no pay rise, and nobody asked if you wanted the job. But over the last five months Google, Meta, Apple, xAI, Microsoft and OpenAI have all come to the same conclusion about you. You're now a manager, and you need a team of helpers all wrapped together in the form of a personal AI agent.
A personal AI agent is an assistant you give access to your email, calendar, files and messages, and then it goes off and does jobs for you. The big difference from the chatbots we've all been using is that it keeps working when you're not there. You can shut your laptop, go to bed, and it keeps going autonomously and even proactively.
In this week's essay I run through what's launched, from Google's Gemini Spark through to Meta's Muse and OpenAI's Dots. I want to be balanced and describe the massive upsides, as well as the equally sized risks and concerns.
If you're in a senior leadership team, you'll need to decide pretty quickly (ie, now!) where personal agents can act in your business, when the human has to sign off on their decisions, and who'll be responsible when they go wrong. If you don't decide that on purpose, it'll get decided for you through accidents.
And then there's which of these companies you actually trust with access to everything in your life??
Sources & citations
- Ethan Mollick, "Agency and Agents", One Useful Thing, 31 Aug 2026
- Joel Pearson, "The Neuro-Futurist #44", Future Minds Lab, 7 Aug 2026
- Azeem Azhar, "Your agent, whose interests?", Exponential View, 25 Sep 2026
- Eli Tan, "I Gave My Life Over to Meta's A.I. Agent and Was Blown Away", The New York Times, 22 Sep 2026 (via The Star)
- Simon Willison on the Muse Marketplace pickup message, 28 Sep 2026
- Dexerto, "Meta responds after Muse AI gave stranger YouTuber's home address on Facebook Marketplace", 30 Sep 2026
- TechCrunch, Google introduces Gemini Spark, 19 May 2026
- xAI, "Introducing Grok Bot", Aug 2026
- Meta, "Introducing Muse", 8 Sep 2026
- Apple Newsroom, the new Siri, Sep 2026
- Microsoft, "Introducing the new Copilot with Home, Code and Autopilot", 25 Sep 2026
- TechCrunch, OpenAI launches dots, 29 Sep 2026
- Fortune, "OpenAI takes on Meta's Muse with new dot agents", 29 Sep 2026