AI Operations & Administration

This is what all the Claude Code fuss is about

You give an AI agent a single brief. A real brief with context and constraints. And it reasons through the steps, makes decisions, uses whatever software you give it access to, and keeps working until it delivers the result.

That's what I demo in this video. And I want to specifically say that YOU can do this. It's a demo for non-technical people (like me, actually!) If you can type, you can do what I do in this video.

I gave Claude Code a brief for a fictional honey company launching into China and it autonomously decided how to build (using my software on my laptop, my files, and the internet)... a strategy document, a customer email drafted into Gmail, a social media plan, a LinkedIn post with a generated image, and a branded PowerPoint with speaker notes.

It did it all with one prompt, in a few minutes. You can watch it all in the video.

I also talk about why AI agents represent a zero-to-one moment as significant as when ChatGPT first launched. Why the gap between AI-capable people in your organisation and everyone else is widening every week. And why the bottleneck has shifted from production to judgment, taste, and expertise.

If you've been wondering whether AI agents are real or hype, now you can see for yourself.