Phase 1 of the generative AI era has been an almost universal obsession with using AI to make things faster, cheaper, and more efficient.
That focus has made sense, but I think it’s also starting to box us in.
In this week’s video essay I explore why an AI strategy that only sees AI as an efficiency play is one that will quietly shrink teams and human headcount over time.
But I'm also watching a different path emerging... one where leaders use the time and capacity that AI-efficiency creates to explore growth, new offerings, and entirely new markets.
I'm very optimistic that that shift in mindset could actually create more jobs. The companies that see AI as a tool for growth and invention will grow in ways that weren’t possible before.
I think this is one of the most important conversations we can open up right now, given how much conversation space that the "AI is taking our jobs" conversation is commanding.
It's on us as humans to decide whether AI comes to our jobs, or for them.
For me, it’s a discussion everyone with a job, every company, and every senior leadership team needs to have before AI decides for them.
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Link to the Jason Paris/One NZ interview I refer to in the video:
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