What Would You Do If This Was Your CEO’s New AI Policy?

(I speak slowly. I recommend you watch my videos at 1.25x or 1.5x speed)

Since late 2022, companies have encouraged staff to “tinker” with AI, mos without a clear plan for what happens next. But Shopify just raised the stakes.

A newly public internal memo from their CEO makes AI usage mandatory. Prompting is now a performance skill. And teams must prove that AI can’t do the work before requesting new headcount.

What if this isn’t just a one-off policy... but a signal of how some companies are starting to redesign work from the inside out?

In this video, I break down:

• What Shopify’s AI memo actually says — and what makes it such a bold cultural move
• The deeper strategic questions this memo forces leaders to consider
• Why ignoring it as a “Silicon Valley experiment” could be a costly mistake
• And how this might mark the moment when AI stops being a 'tool' and becomes the default environment for work.

Link to the Shopify CEO's full memo, here.

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PS. If you missed it recently... To hear why I’ve stepped away from written blog posts and shifted to weekly unscripted video, and what that says about the future of content in the AI era, go here.