(I speak slowly. I recommend you watch my videos at 1.25x or 1.5x speed)
It’s time to retire the feel-good phrase “You won’t lose your job to AI; you’ll lose it to someone using AI.”
And yes, that's going to make a lot of you uncomfortable.
In this video, I dive into why that line is dangerously misleading in 2025.
Inspired by Greg Shove’s provocative essay “Yes, You Will Lose Your Job to AI,” I unpack why anchoring your career and your value in outputs is no longer safe.
Instead, the key to staying relevant lies in rethinking your role around outcomes, not just the tasks and outputs you do.
This video is part insight, part strategy, and part tool... because I’ve built a CustomGPT (link below) to help anyone who has a ChatGPT account to walk themself through the process of...
Identifying your highest-value outputs in your role,
Benchmarking how well AI can do those things today,
Forecasting how fast AI capability's is likely to improve for those outputs,
And realigning your role around outcomes instead.
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Link to the Greg Shove's essay “Yes, You Will Lose Your Job to AI,” here.
Link to my "AI Value Transformation Coach" CustomGPT as described above, here.
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PS. If you missed it recently... To hear why I’ve stepped away from written blog posts and shifted to weekly unscripted video, and what that says about the future of content in the AI era, go here.