In the panorama of visual AI innovation, a distinctive contender is gaining prominence, both globally, and within New Zealand's creative agency landscape: Midjourney.
This extraordinary generative AI tool metamorphoses your written prompts into stunning visuals, streamlining the creative process for businesses across New Zealand.
This isn’t a speculative commentary about the potential of a piece of technology to revolutionize. It’s an up-to-the-minute commentary of what’s happening right now.
If you’re a creative business, you need to take note.
Midjourney is making waves in sectors like marketing and graphic design, redefining operations in New Zealand's creative agencies and unlocking unprecedented opportunities for creativity and productivity.
With these transformative currents come considerations and challenges that New Zealand businesses need to grapple with.
How it was, until recently…
Imagine this: you're a creative agency with a challenging campaign on your hands.
The process used to (and for most, still does) involve extensive trawling through various stock image resources, or engaging a photographer for a custom shoot, followed by painstaking editing to align the images with your vision.
I know that pain, from my own time in the creative agency space.
However, recent breakthroughs in generative AI have brought forth a viable source of creativity and efficiency, and platforms like Midjourney are quickly becoming essential assets for businesses in New Zealand.
The allure of rapid production, enhanced efficiency, and cost reduction is making this AI platform a tantalising proposition for many creative agencies in New Zealand.
A fun, experimental demonstration of Midjourney’s potential
As they say, a picture is worth a thousand words (although I wonder if that saying will be adjusted in the AI age? Will a picture be worth more, or less words? I digress…)
For the uninitiated, here’s a powerful demonstration of how quickly and easily Midjourney can be used is being used by creatives in agencies across the country, right now…
Let’s imagine a client wanted you to get creative and the brief was for "something otherworldly” as part of the campaign?
You could simply enter the prompt below to generate a spectacular Jelly World in Midjourney:
"Several luminous very small delicate beautiful jellyfish that look like flowers flying above a tropical island with palm trees at dusk, --ar 7:4"
The results...
How easy is that?!
What would have likely previously taken a team of very skilled and trained creative strategists and designers at least a few days to mock-up, took me less than 4 minutes.
The future of New Zealand's creative businesses: Embracing visual generative AI
As Midjourney and similar platforms continue to develop, I anticipate a significant shift towards more personalised and AI generated visual experiences within New Zealand businesses.
To remain competitive, businesses in New Zealand will need to adopt these generative AI technologies, using creative AI platforms to produce visuals that influence customer behaviour and refine marketing strategies.
It’s also important though, that we always remember, in New Zealand's dynamic business landscape, the indispensable human elements of creativity and emotional intelligence remain paramount.
While AI like Midjourney can take over certain tasks, it can't replicate the depth and impact of human creativity that leaves a lasting impression. It can only elevate those human qualities.
Finding equilibrium: The human touch and generative AI in New Zealand's business scene
Midjourney's influence on New Zealand's marketing and graphic design sectors is significant and transformational.
While these advancements offer many advantages in terms of efficiency and personalisation, it's crucial for businesses in New Zealand to strike a balance between the allure of technology and the warmth and imagination of human touch.
As New Zealand's businesses plunge into the AI age, we must remember that the emotional connections we create with our customers are what truly drive success.
For New Zealand businesses keen to explore Midjourney, the platform's Quick Start Guide is an excellent starting point. It offers a user-friendly introduction to this innovative platform, allowing you to dive in and start creating remarkable visuals.
In conclusion
Midjourney is ushering in a creative revolution, and businesses across New Zealand must be at the forefront of this exciting journey. There’s no option but to be an early adopter in this scenario.
Embrace the power of AI, but let's not forget the human creativity that infuses life into every endeavour.
Here's to an exciting future for New Zealand's creative business landscape, where AI and human creativity coalesce, offering a promising path forward for agencies across the country.
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