Rapid AI Traction for Senior Leadership Teams

4.6

(66) .

4 Weeks.

Cohort-based Course

Arming senior leadership teams with the AI literacy, practical skills and strategic acumen needed to guide their companies into the AI era.

HOSTED BY
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Mark Laurence

Founder and lead consultant at generative AI consultancy Ten Past Tomorrow.

COURSE OVERVIEW

Close the AI capability gap: Exec-level training for senior leadership teams

“We're going to get to AI systems that are better than almost all humans at almost all tasks... That's the thing I think we're quite likely to get in the next two or three years." - Dario Amodei (CEO, Anthropic), January 2025.

However…

”Only 8% of employees reported they feel GenAI is already transforming their organisation.” - Deloitte - State of Generative AI in the Enterprise report, Q4 2024.

Quite frankly, the gap between AI advancement and AI adoption that those two stats speak to is just too large. It’s no longer just a gap. It’s a chasm.

And add to that…

“In organisations where AI is openly embraced, the chance of developing 'AI Experts' and 'AI Practitioners' is halved when direct managers discourage its use, either directly or indirectly.” - Section School - The AI Proficiency Report, January 2025.

Merging those three storylines and you get a headline that says that senior leadership is the bridge that connects AI aspirations to organisational reality, and ultimately the trajectory of its integration at every level.

In other words; true organisation-wide AI adoption doesn’t begin with technology or tools.

It begins with leadership. AI literate and AI skilled senior leadership.

And that, in a nutshell is what this course is designed to achieve. To take you (a senior leader) and the rest of your exec team from AI novicehood to AI literacy in four weeks.

That’s what I’ve been doing for the past 2 years with companies, through my consultancy, Ten Past Tomorrow. In doing so, I’ve seen first-hand what happens when those three quotes above play out. Without full commitment to AI from an AI-literate executive leadership team, AI adoption is hamstrung to the point of failure, without exception.

This is a "zero-to-one" course. It's designed to take senior leadership teams from a cold start, to AI competence.

Even if you've never used an AI tool, in four weeks you and your fellow senior leaders will get a world-class grounding in essential, foundational AI prompting skills, and also develop your competence to understand how AI will affect your company and industry from a strategic viewpoint.

You and your executive team colleagues may still consider yourselves AI-novices. Or perhaps you feel you have 'some AI knowledge' but your company has stalled after taking your first experimental steps with AI and don't know what the path looks like from here? Or maybe you've mastered AI for yourself and your own role, know first-hand the power it has to radically ramp up efficiency and productivity, but are stuck as to how to create an AI roadmap to distribute that same knowledge across your workforce?

If any of the above resonates with you and your fellow senior leaders in your exec team, this course is for you.

Instead of reacting to AI disruption, you’ll soon be leading it; unlocking productivity gains, driving innovation, and making AI a competitive advantage for your company.


Who is this course for?

1

Executive leadership teams who want to collectively, confidently, knowledgeably, skilfully, and ethically lead an AI-forward company.

2

Exec teams who acknowledge  AI is far more than a technical challenge - it demands leaders step forward to lead comprehensive strategic chang

3

Leadership teams excited by making a genuine commitment to fundamentally reshape their people, processes and businesses.


What you’ll get out of this course

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Understand the 5 (tested and proven) strategic steps to build an AI-forward business.

By the end of this course, you'll understand what the five strategic steps to AI adoption are and how to apply them. You'll leave with a clear roadmap to make your business AI-forward, as a leadership team that drives efficiency, innovation, and long-term competitive advantage.

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Become a highly skilled AI prompt writer and use those skills to build your own personal "AI strategic thought partner"

You’ll master AI prompting. Well enough in fact that you’ll apply those skills to use your favourite LLM as your own personal strategic executive assistant. Then take those skills away to drive radical productivity in your own work tasks, and guide your employees toward the same.

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Deploy a framework-led diagnosis of whether your company is behind, on-track or ahead with AI, in relation to 10 key AI KPIs.

Still wondering if you're ahead, on-track or behind your competition with AI deployment? Assess your company’s AI maturity using a structured matrix framework across 10 key AI KPIs. Benchmark progress, spot gaps, and confidently communicate AI readiness to your stakeholders.

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Become an AI literate senior leadership team that collectively has the understanding and skillset to create an 'AI Emergent' organisation.

Your leadership team will move from AI uncertainty to confidence. Gain the strategic and practical AI skills needed to drive adoption at scale, making your organisation AI-forward. Leave with the knowledge to lead AI initiatives, boost efficiency, and stay ahead in your industry.

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AI efficiency and productivity

The hands-on skills to prompt off-the-shelf AI tools (like ChatGPT) so you can drive radical productivity and efficiency in your own role, and for your employees.

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Strategic clarity

Understand what state-of-the-art generative AI can do right now, what developments are likely coming in 12-18 months from the major AI labs, and how to map them across your strategic plan to ascertain where AI represents strategic opportunities and threats to your business model.

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What does an AI roadmap look like?

Learn the major components needed to construct a clear AI roadmap for integrating AI into your business, using a proven five-step framework. This is the roadmap to build an AI-forward organisation.

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One price for your entire senior leadership team

Note: The  course price given on this page is not per person. It is one single payment, which enrols your entire executive leadership team together as one.

This course includes

video

4 interactive live sessions

key

Lifetime access to course materials

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22 in-depth lessons

instructor

Direct access to instructor

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5 projects to apply learnings

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Guided feedback & reflection

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Private community of peers

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Course certificate upon completion

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Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our
refund policy

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RAPID AI TRACTION FOR SENIOR LEADERSHIP TEAMS

$5900

★★★★☆

4.6 (66)

NEXT COHORT

July 7 – August 1, 2025

Course syllabus

Week 1  July 7th — July 11th
Welcome, and course overview (18 mins)

Welcome, and course overview (16 mins)

Complete by Jun 2
 

Chart your personal AI perspective (2 mins)
Prompting fundamentals [AI Skills ]

1 hour total

Intermediate prompting skills [AI Skills]

1 hour total

July11th
[Live cohort lesson] Which is the 'best AI'? Plus; Customising ChatGPT, and the need for prompt libraries

Week 2  July 14th — July 18th

Is your company ahead, on-track or behind with AI? [AI Strategy]

1 hour total

The 5 strategic building blocks to AI transformation [AI Strategy]

1 hour total

[Optional bonus material] The "Mother Prompt"

I acknowledge that as a senior leader your time is at a premium. It's my objective to keep your commitment to 2 x 1hr blocks of self-learning plus the 1 x 1.5hr live session, per week.

 

In doing so, there is some material which I strongly wish for you to learn, but have made optional, to respect your time.

 

This optional material which will supercharge your AI knowledge and skills should you choose to engage with it, but is not mandatory.

July 18th
[Live cohort lesson] Learn the the 5 strategic building blocks to becoming an AI-emergent business

Week 3  July 21st — July 25th

The 4 most powerful AI prompting use cases, for senior leaders [AI Skills]

1 hour total

AI is really a change management challenge, not a technical one [AI Strategy]

1 hour total

[Optional bonus material] The "Mother Prompt"

I acknowledge that as a senior leader your time is at a premium. It's my objective to keep your commitment to 2 x 1hr blocks of self-learning plus the 1 x 1.5hr live session, per week.

 

In doing so, there is some material which I strongly wish for you to learn, but have made optional, to respect your time.

 

This optional material which will supercharge your AI knowledge and skills should you choose to engage with it, but is not mandatory.

 

July25th
[Live cohort lesson] The big 'P' in AI (Privacy). And, how to build CustomGPTs to automate your work tasks (or whole processes!)
 

Week 4  July 28th — Aug 1st

AI agents, multi-modal AI & AI robotics [AI Strategy]

1 hour total

What's coming? The (near & mid-term) future of AI. [AI Skills + AI Strategy]

1 hour total

[Optional bonus material] "AI augmentation" vs "AI automation"

I acknowledge that as a senior leader your time is at a premium. It's my objective to keep your commitment to 2 x 1hr blocks of self-learning plus the 1 x 1.5hr live session, per week.

 

In doing so, there is some material which I strongly wish for you to learn, but have made optional, to respect your time.

 

This optional material which will supercharge your AI knowledge and skills should you choose to engage with it, but is not mandatory.

 

Aug 1st
[Live cohort lesson] "Ask me anything" session + "Where to from here?" discussion
Post-course
Certification 🎓
👜1 items

Course Alumni Are Saying...

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Helen

Senior EA to CEO

This is, without question, the most valuable AI course available for Senior Leadership Teams. It propelled our SLT — and by extension, our organisation — forward in the AI learning journey that the current leadership landscape demands. In a time when falling behind is not an option, this course position

image (24)

TJ

Associate National Director

This is a game-changing course for any Senior Leadership Team who wants to get their heads around how AI is changing business, wrestle with what that means for your business, and then get hands-on and practical around how to leverage this for your organisation.

image (25)

General Manager

Amanda

The content was relevant and very thoroughly researched. It was a stiff pace that needed to be kept up as the learning was sequential and you couldn't miss a session. Having the online sessions with other companies was brilliant as it gave insights to what stages they were on their AI journey

Ellipse 1206

Tamsyn

Finance Director

Such an insightful course with new content and an experienced and knowledgeable teacher. Great rounded learning for leaders in doing and how to lead in the rapidly changing AI world.

image (23)

Helen

Senior EA to CEO

This is, without question, the most valuable AI course available for Senior Leadership Teams. It propelled our SLT — and by extension, our organisation — forward in the AI learning journey that the current leadership landscape demands. In a time when falling behind is not an option, this course position

image (24)

TJ

Associate National Director

This is a game-changing course for any Senior Leadership Team who wants to get their heads around how AI is changing business, wrestle with what that means for your business, and then get hands-on and practical around how to leverage this for your organisation.

image (25)

General Manager

Amanda

The content was relevant and very thoroughly researched. It was a stiff pace that needed to be kept up as the learning was sequential and you couldn't miss a session. Having the online sessions with other companies was brilliant as it gave insights to what stages they were on their AI journey

Ellipse 1206

Tamsyn

Finance Director

Such an insightful course with new content and an experienced and knowledgeable teacher. Great rounded learning for leaders in doing and how to lead in the rapidly changing AI world.

Christina

Business Support Manager

Wow! I'm excited and nervous in equal measure by AI. Mark made the topic less intimidating, provided a lot of useful tools and ideas, and helped us see the wider context in which to think about AI. Well worth the time and investment.

Christina

Business Support Manager

Wow! I'm excited and nervous in equal measure by AI. Mark made the topic less intimidating, provided a lot of useful tools and ideas, and helped us see the wider context in which to think about AI. Well worth the time and investment.

Meet your instructor

mark-laurence

Mark Laurence

Ten Past Tomorrow founder • Generative AI consultant • Futurist

Business leaders; don’t be caught flatfooted. The business world is becoming more intelligent around you. Take the initiative now to understand, implement, and scale generative AI. It’s my personal and professional mission to spread AI literacy as broadly and deeply as possible across business ecosystem. In doing so, I believe we'll redefine the shape of the role of an executive business leader. I am passionate about business leadership. I also know how overwhelming it can be for senior leaders to know where to start with generative AI. So, I bridge the gap between generative AI’s potential and your business reality.

Join an upcoming cohort

Rapid AI Traction for Senior Leadership Teams

Cost $5900
Upcoming July 2025 Cohort
Dates July 7–31, 2025
Payment Deadline June 27, 2025

 

Course schedule

⏱️

3.5 hours per week

Self-directed learning

2 hours per week

Each week you'll complete 2 x 1 hour blocks of self-directed learning, using a mixture of video and text-based course material. Compact learning design, for busy senior leaders.

Live session days/times

See below for times and time zones

Each Friday (NZT) for the 4 weeks of the course, we'll gather live on Zoom as a cohort for discussions, activities and interactive thought experiments based on up-to-the-minute AI methodologies and strategies for senior leaders.

  • New Zealand Time, Fridays, 9 - 10.30am

  • (Which is US Time, Thursdays...)
    • 5 - 6.30pm (EDT)
    • 4 - 5.30pm (CDT)
    • 2 - 3.30pm (PDT)

Weekly projects

10 - 20 mins per week

While not designed to be taxing, short tests are included as part of your self-directed learning blocks each week. These are built with the objective of helping you to apply the principles you’re learning to your own business and senior leadership practices.

Learning is better with cohorts

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Active hands-on learning
This course is for senior leadership teams to learn together, building on self-directed learning with live workshops and hands-on micro projects.

Interactive practical learning
While all of your learning is done within your own senior leadership team, you’ll also be interacting with senior leadership teams from the other companies in your cohort. It's invaluable to hear their perspectives and how they're applying the content to their businesses and industries.

Your cohort are your peers
Each cohort on this Ten Past Tomorrow course becomes a community of like-minded senior leaders who want to learn and grow their AI competency and strategic insight, alongside you.

Frequently Asked Questions

Is the price that's quoted on this page per person or for our whole senior leadership team?

The latter. This course is a single payment, which enrols your entire executive leadership team.

What happens if I can’t make a live session?

All live sessions are held on Zoom, and automatically recorded and distributed via email to all members of the cohort within 24 hours of the session concluding.

I work full-time, what is the expected time commitment?

This course is only for senior leadership teams. I acknowledge your time is at a premium. I know 3.5 hours/week is realistic, but no more. My guiding question in building your content for this course was "would I be comfortable if they finished, not knowing this thing?" The result; clear, focused content that matters to your business. Nothing more.

What’s the refund policy?

If your senior leadership team finishes this course anything less than 100% satisfied with the content, delivery and organisation of the programme, I will refund every cent of your investment.

- Mark Laurence, Ten Past Tomorrow.

Join an upcoming cohort

Rapid AI Traction for Senior Leadership Teams

Cost $5900
Upcoming July 2025 Cohort
Dates July 7–31, 2025
Payment Deadline June 27, 2025

 

TEN PAST TOMORROW